Friday, January 16, 2009

MLM Website Design for Success

By MLMAbsolute

Website design is crucial to not only MLM / network marketing business, but any online business. It determines if a visitor stays in your website to read the content or just close the page to view other sites. Here are the 5 step to Website design for your MLM business;

Step 1: Choosing a Domain Name

You may be fun and cool to get an interesting domain like "information4u.com" but this kind of names do not fare well on search, because nobody search for such words. You should use high search keywords in your domain.

Step 2: Match the Colors.

You should use colors that are soothing to the eye and not one that stands out inappropriately. You can use bright colors to catch attention to keywords. Use colors like bright red, yellow, blue to catch readers attention. You cant control where your reader looks at in your website, but colors are very good to draw attention to areas you want your readers to focus.

Do not use too many bold and colors as it will distract the readers attention. You want to focus your readers' attention on important information that will lead to a sale.

Step 4: Structure of Content

Make sure that your content flow through your website smoothly and is reader friendly. Do not try to put all information in one page. You can use different web pages to store your information,

Step 5: Opt-In Form

Consider adding an opt-in form to collect email address to follow up with future product launch or information. Offer a free trial or free download to entice them to leave their email.

From my personal experience of building websites, it is a trap of all owners to try to perfect their website too much. They end up adding too many fancy gadgets and applications to impress their visitors. Sometimes they end up neglecting other core functions like traffic building.

After building your website, you need to test your website. You should take 2 different website designs and go a A/B test to see which design works better for visitors.

Your main object is to get people to visit your website, not sending your website into a design and creativity competition. - 16747

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