Are you new in the pay-per-click advertising business? Do you know the best ways in reaching out to your intended market? If you are a beginner, chances are, these questions sound somewhat complicated. And even with the assumption that you understand your target's information needs, there is no guarantee that they will instantly take action on your product or service offered. But you can get high quality, first rate traffic to your website and increase your campaign's conversion rates with six effective ways that will be discussed here.
Perry Marshall, Google Adwords pioneer and guru suggests maximizing Google Adwords by assessing various ads. Identifying keywords that convert becomes possible through innovative research techniques and writing effective ads that create impact to the readers.
Improve your keywords conversion potential with these six important ways:
1. Use the 'dynamic keyword' feature to let Google write your headline. If you're not sure how to write your headline, or what keywords to use, select the 'Dynamic Keywords' feature when writing your add where Google will place the search term your visitor type din the search box as the headline. This ad may stand out to a reader who typed in that particular word or phrase, instantly making the ad more 'relevant' to them.
2. Track conversions by changing only ONE word whenever testing ads against each other. As suggested by Perry Marshall, you can separate test ads to monitor their conversion rates. After the assessment, you can confidently point out the most effective ad. By means of modifying one word in the body copy's headline or keyword, you can find out what interests your visitors the most.
3. Avoid running your ads on the content network right away. This feature does not guarantee the immediate generation of your desired traffic for your ads. Hence, it is advisable to turn this feature off and instead take note of the basic search results pages.
4. Utilize the Geographic targeting feature. This makes it easier for you to link to your target market's location. Most prefer market at the micro level rather than national or international. That said, it is wiser to filter your Adwords reach if you want to effectively advertise your products or services.
5. Avoid typing "www" in your URL link. Aside from its visual appeal, removing the "www" in your link allows people to get a fair idea of what to find once they click the link to your ad. You have to ascertain however that the link really goes into a sales page or landing page.
6. Emphasize your ad's first letters by using the headline style. Readability is a vital factor in Google Adwords application so be sure to write your ad by capitalizing the initial letters. In the same way, you must use upper case on your ad's copy and URL link for a more enhanced and professional look. - 16747
Perry Marshall, Google Adwords pioneer and guru suggests maximizing Google Adwords by assessing various ads. Identifying keywords that convert becomes possible through innovative research techniques and writing effective ads that create impact to the readers.
Improve your keywords conversion potential with these six important ways:
1. Use the 'dynamic keyword' feature to let Google write your headline. If you're not sure how to write your headline, or what keywords to use, select the 'Dynamic Keywords' feature when writing your add where Google will place the search term your visitor type din the search box as the headline. This ad may stand out to a reader who typed in that particular word or phrase, instantly making the ad more 'relevant' to them.
2. Track conversions by changing only ONE word whenever testing ads against each other. As suggested by Perry Marshall, you can separate test ads to monitor their conversion rates. After the assessment, you can confidently point out the most effective ad. By means of modifying one word in the body copy's headline or keyword, you can find out what interests your visitors the most.
3. Avoid running your ads on the content network right away. This feature does not guarantee the immediate generation of your desired traffic for your ads. Hence, it is advisable to turn this feature off and instead take note of the basic search results pages.
4. Utilize the Geographic targeting feature. This makes it easier for you to link to your target market's location. Most prefer market at the micro level rather than national or international. That said, it is wiser to filter your Adwords reach if you want to effectively advertise your products or services.
5. Avoid typing "www" in your URL link. Aside from its visual appeal, removing the "www" in your link allows people to get a fair idea of what to find once they click the link to your ad. You have to ascertain however that the link really goes into a sales page or landing page.
6. Emphasize your ad's first letters by using the headline style. Readability is a vital factor in Google Adwords application so be sure to write your ad by capitalizing the initial letters. In the same way, you must use upper case on your ad's copy and URL link for a more enhanced and professional look. - 16747
About the Author:
Marketing with Google Ad Words is a powerful technique that most online-businesses can use to attract more customers. Creating quality Google Ads is one of the most important skills to have when using Ad Words - and there are several good training resources available online.
