Thursday, January 29, 2009

Grow Your Business By Using A Prospecting Firm

By Terry Stanfield

During this tough economy, it is important to see where you can make the business more efficient. An outbound telemarketing company can allow you to gain more clients because it can be more efficient and cost effective. This article will explain why a prospecting company can be cheaper in finding new clients.

A recession makes you want to keep your staff as productive as possible. With sales, the key is to focus upon what you are good at doing. If you are more successful at closing sales, using a prospecting company will allow you more opportunities to close business, thus lowering your cost per client.

One of the biggest obstacles for most companies is an inconsistent sales pipeline. The consistent use of a outbound telemarketing firms can help keep your sales pipeline full so that your sales can increase.

Many businesses do not have a very unstable business pipeline. Using an outbound prospecting company can keep the sales pipeline full so that more sales can increase as a result of this full pipeline.

Most businesses reduce their expenditures during a recession. You can choose to spend less money but use an outbound telemarketing company because this is a fast and inexpensive way for you to develop leads, increasing sales in your company.

A down economy dictates that you must be extremely attentive to how you spend your marketing dollars. Using an outbound telemarketing company can allow you to track your dollars closely and help you increase sales while spending the amount of money available in your marketing budget.

Many customer driven salespeople do not have time to find new clients because most of their time is spent in current sales processes and do not have finely honed prospecting skills. Using outbound telemarketing firms allows you to have people whose primary focus is new business focus on finding new clients.

Many prospecting companies have telephone automation systems that normal businesses do not have. This allows them to touch sometimes five to six times as many prospects as your salespeople do.

Studies have been done showing that those companies who maintained and increased marketing during a recession enjoyed an explosion of natural growth well beyond those which reduced expenditures. Using prospecting companies will put you in this path of great natural growth because prospects are aware of what you have to offer.

Many firms have layoffs during a a down economy and pare down their spending. If you find that you are in a similar boat and do layoffs, you can continue to increase sales with less staff by using an outbound telemarketing company. A recession will cause you to look at the bottom line very closely. Watching how much it costs to gain a new client is one such way to grow sales and one way to grow sales in a cost-effective manner is through using a prospecting firm. - 16747

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