Gary Halbert was both a great copywriter and a great teacher of the art. He had a knack for making the process of creating great ads simple.
Gary was all about leveraging resources to make life easy. For instance, imagine you decide to write a book about getting healthy and fit.
How could you make things easy on yourself?
Should you study weight loss science? Should you spend years doing clinical trials? Should you roam the world looking for the perfect diet plan or diet pill? Well not really. Because there is a much easier way to access the most cutting edge weight loss science, clinical trials and new diet breakthroughs. Without doing all the work yourself. Curious? Then listen to this.
Forget about all that work. It won't pay off any more than taking the easy road. Gary's advice would probably be to acquire all of the best books and report written about horse racing. The hot selling ones. Read them and note all of the exciting little secrets horse racing fans want to know.
Then you take all that information and write your own dieting book including only the unique and exclusive stuff from each book. The stuff that does not overlap. What you are left with is a compact book on dieting with all the filler taken out.
That's the way to do it.
Gary also taught that you should do the same thing when writing ads. Especially if you're in a hurry and need to bang out an ad... website letter... or whatever fast.
The formal name for this strategy is... swiping ads. And it really does make it easier. Back in 1996, Gary taught a little bit about swiping during a seminar in Florida. The main focus of the seminar was on swiping great ads for your own promotions.
Forget about learning how to write like the best copywriters. That takes way too much time and is unnecessary. Once you learn how to swipe putting together promotions that bring in money is much easier.
Learn to swipe and life gets easier when preparing ads...
** You'll eliminate writer's block forever. Because now youll access a starting point for your ads. You wont be guessing at what to write. The swipes reveal exactly what to write in your ads to make them effective and responsive.
** You'll write promotions at warp speed. Swiping allows you to write faster. Again, part of the reason is because you wont have to guess. You can look at a great ad and almost fill in the blanks with your copy.
** The ads you write could be three times more responsive. Think about it. You are essentially modeling success. When you do that success is on your side.
The moral of the story is: start swiping. - 16747
Gary was all about leveraging resources to make life easy. For instance, imagine you decide to write a book about getting healthy and fit.
How could you make things easy on yourself?
Should you study weight loss science? Should you spend years doing clinical trials? Should you roam the world looking for the perfect diet plan or diet pill? Well not really. Because there is a much easier way to access the most cutting edge weight loss science, clinical trials and new diet breakthroughs. Without doing all the work yourself. Curious? Then listen to this.
Forget about all that work. It won't pay off any more than taking the easy road. Gary's advice would probably be to acquire all of the best books and report written about horse racing. The hot selling ones. Read them and note all of the exciting little secrets horse racing fans want to know.
Then you take all that information and write your own dieting book including only the unique and exclusive stuff from each book. The stuff that does not overlap. What you are left with is a compact book on dieting with all the filler taken out.
That's the way to do it.
Gary also taught that you should do the same thing when writing ads. Especially if you're in a hurry and need to bang out an ad... website letter... or whatever fast.
The formal name for this strategy is... swiping ads. And it really does make it easier. Back in 1996, Gary taught a little bit about swiping during a seminar in Florida. The main focus of the seminar was on swiping great ads for your own promotions.
Forget about learning how to write like the best copywriters. That takes way too much time and is unnecessary. Once you learn how to swipe putting together promotions that bring in money is much easier.
Learn to swipe and life gets easier when preparing ads...
** You'll eliminate writer's block forever. Because now youll access a starting point for your ads. You wont be guessing at what to write. The swipes reveal exactly what to write in your ads to make them effective and responsive.
** You'll write promotions at warp speed. Swiping allows you to write faster. Again, part of the reason is because you wont have to guess. You can look at a great ad and almost fill in the blanks with your copy.
** The ads you write could be three times more responsive. Think about it. You are essentially modeling success. When you do that success is on your side.
The moral of the story is: start swiping. - 16747
About the Author:
Discover How To Write Ads that generate money plus other direct marketing strategies when going to www.JohnAnghelache.com.
