Here is a list of possible reasons why your website stinks.
You forgot to Plan
You were on a tight schedule, you needed customers fast or you just didn't want to take the time. Whatever your reason for not planning was probably a poor one. And this is could be a good reason why your website stinks. First plan out your navigation, your brand image, the type of visitors you want to attract and then build out your web design.
You Forgot to Budget
No matter how large your budget is, if you don't designate a portion of your budget to more than just web design your website is as good as a ghost town. Your website needs visitors, why else have a website if you don't plan on anyone visiting it. But too often people just build a site, and wait for eager visitors to seek them out. The problem, the visitors have no way of finding them. Put a portion of your budget into branding and design, a portion into content and development, a portion into SEO and a portion into Internet advertising.
Your Website Is Not Compliant
Did you know that your web design might look different than the browser your using right now? Well it might, and if didn't know this you might be losing traffic as your reading this. Always check your design in different browsers, epecially Internet Explorer, FireFox and Safari.
Cluttered - Too Many Voices
One of the things that made Google the most used search engine is because they knew why people were went to their site, and they gave it to them. The equation, give people value + make it easy for them = online success. Too many sites on the web have too much clutter on their website. Make your layout clean, your navigation intuitive and your content valuable.
Nothing Of Value
Do you find that your customers come and go but never stick around very long or return to your site? You'll find the most probable reason for this problem is your website has no apparent value to your audience. You need to understand who your audience is and what they are looking for on your site in order to make your site of value to them.
You Make Your Targeted Traffic Impatient
Either you chose a poor hosting service, have terrible programming for your backend or decided to do your website with media intensive flash; so it's slower than snails and you are losing your audience. Making your audience stand in line so you can pitch your business ideas to them is a poor start. If you must use the search engine enemy Flash, make sure it loads quickly or you'll lose your audience's attention and interest.
Your Web Design Needs Direction
Did you choose a template for your site? Or could the same design for your website be used for any other company? What you're lacking is a brand, meaning a specific image or voice for your company. By creating a generic design, you haven't given your customers any reason for choosing you over your competitors, which means you're losing more business than you should be. Pick a designer who has an in depth understanding of branding to avoid this deadly mistake. - 16747
You forgot to Plan
You were on a tight schedule, you needed customers fast or you just didn't want to take the time. Whatever your reason for not planning was probably a poor one. And this is could be a good reason why your website stinks. First plan out your navigation, your brand image, the type of visitors you want to attract and then build out your web design.
You Forgot to Budget
No matter how large your budget is, if you don't designate a portion of your budget to more than just web design your website is as good as a ghost town. Your website needs visitors, why else have a website if you don't plan on anyone visiting it. But too often people just build a site, and wait for eager visitors to seek them out. The problem, the visitors have no way of finding them. Put a portion of your budget into branding and design, a portion into content and development, a portion into SEO and a portion into Internet advertising.
Your Website Is Not Compliant
Did you know that your web design might look different than the browser your using right now? Well it might, and if didn't know this you might be losing traffic as your reading this. Always check your design in different browsers, epecially Internet Explorer, FireFox and Safari.
Cluttered - Too Many Voices
One of the things that made Google the most used search engine is because they knew why people were went to their site, and they gave it to them. The equation, give people value + make it easy for them = online success. Too many sites on the web have too much clutter on their website. Make your layout clean, your navigation intuitive and your content valuable.
Nothing Of Value
Do you find that your customers come and go but never stick around very long or return to your site? You'll find the most probable reason for this problem is your website has no apparent value to your audience. You need to understand who your audience is and what they are looking for on your site in order to make your site of value to them.
You Make Your Targeted Traffic Impatient
Either you chose a poor hosting service, have terrible programming for your backend or decided to do your website with media intensive flash; so it's slower than snails and you are losing your audience. Making your audience stand in line so you can pitch your business ideas to them is a poor start. If you must use the search engine enemy Flash, make sure it loads quickly or you'll lose your audience's attention and interest.
Your Web Design Needs Direction
Did you choose a template for your site? Or could the same design for your website be used for any other company? What you're lacking is a brand, meaning a specific image or voice for your company. By creating a generic design, you haven't given your customers any reason for choosing you over your competitors, which means you're losing more business than you should be. Pick a designer who has an in depth understanding of branding to avoid this deadly mistake. - 16747
About the Author:
If you want to learn additional about keeping your website from repelling your target audience Author and Speaker Matthew Henage is your man. Not only is he an expert Internet Marketer and owns the renown Utah web design firm Superior Design Inc, but he has proven himself an expert through many of his online endeavors. Check out his Utah website design firm today for additional information.
