Monday, January 12, 2009

Running A Successful Business Creatively

By Craig Calvin

Statistics show that the vast majority of new businesses fail within the first few years. That fact doesn't seem to discourage those with the entrepreneurial spirit, however, as new business are opening every day. And many of them are able to keep their doors open, some even are making a profit. With the challenges placed on us by the economy, finding and keeping a job is more and more difficult. So those who are so inclined are taking matters into their own hands and opening their own businesses.

Business startups are often compared to babies, in that they begin by crawling, then walking, and finally running. Sometimes for businesses, the crawling stage can be discouraging, but that's to be expected. It is important to stay focused and to not give up hope. Quitters never win. Motivational posters really do work, and hanging a few in your work area will make a difference. Name recognition for your business is very important, though advertising is often overlooked in startup budgets. Small ads in local newspapers are inexpensive and offer surprisingly large returns. Sponsoring local youth sports teams is also a great way to market. Parents are always in the bleachers and they like to do business with companies that help their children. Late night tv ads are also an excellent investment, since people who are up late are known to pay more attention to the ads and commercials than those who watch at other times of the day.

Internet advertising is also a great way to advertise. Consider posting some ads at a few of the popular classified websites, as they are usually free. Message boards and discussion forums also will help build name recognition. Having your own website is almost a requirement theses days. There are many inexpensive or free ways to market your site, and it can be a great way to sell your product or service.

Basic accounting practices must be put in place if you are to be successful. The making of money is really what your business is all about and management of it must take priority. If you don't have accounting skills, there are software programs available to help you. Otherwise, a family member or friend may be able to offer you some guidance.

It is possible to open up your own small business. It just may take time and determination. And while the competition is fierce, many individuals are seeing wealth that they once could only dream about. Going out on your own and starting a small business is a tremendous risk to take, no matter what industry you are involved with. As long as you take your time, do your homework and make all of the right steps, you too can be successful. - 16747

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