Google Adwords is all the rage in Internet marketing, and has made a grand impression on the pay per click advertising world. The idea of just creating an ad and then relaxing while the search engine does all the work is just too good an opportunity for most advertisers to pass up.
It looks as if the marriage of advertiser and search engine is really made in heaven. The advertiser just has to create an ad then pay the search engine a small fee to do all the legwork. The search engine will find potential customers through keyword searches. When a searcher enters the keyword into the search engine the related ad will be seen along with the search results.
However this is not really as simple as it looks. This is because keyword research is not so easy. Tracking through the search engines is not enough. The keywords you find here are popular and will bring up too many pages of results. It is good to know that most searchers will not look beyond the first 5 pages of their search results. This makes it very important to be listed in the first five pages, if you want to make money.
The only trouble with this is the fact that you will need to bid high to get a good position. Old fashioned ways of advertising were governed by paying for the duration of the ad as opposed to paying for exposure. This method of advertising often cost quite a bit.
The next form of advertising to emerge was Pay per click marketing. The idea was straightforward; advertisers would simply pay a fee every time a visitor clicked on their ad. This meant that if the ad had a good ratio of clicks the advertiser would make more money. Next came the question of positioning your ad in the search engines. In order to gain a superior position advertisers would have to bid higher than their competitors.
You need to be careful with pay per click advertising. This is because costs can soar and before you know it you are out of a lot of money. This is because ads that are in good positions will generate a lot of traffic, which does not always convert to sales. This will turn out to be very costly.
There are many things that can go wrong in a pay per click campaign, and you will have to be extra careful, especially if you are new to this form of marketing. it is not so easy. However you do not need to feel alone as there are many different marketing strategies to try out.
So consider your options and do not rely on one method of marketing. Remember the more methods you use the better chances you have of making a profitable business. - 16747
It looks as if the marriage of advertiser and search engine is really made in heaven. The advertiser just has to create an ad then pay the search engine a small fee to do all the legwork. The search engine will find potential customers through keyword searches. When a searcher enters the keyword into the search engine the related ad will be seen along with the search results.
However this is not really as simple as it looks. This is because keyword research is not so easy. Tracking through the search engines is not enough. The keywords you find here are popular and will bring up too many pages of results. It is good to know that most searchers will not look beyond the first 5 pages of their search results. This makes it very important to be listed in the first five pages, if you want to make money.
The only trouble with this is the fact that you will need to bid high to get a good position. Old fashioned ways of advertising were governed by paying for the duration of the ad as opposed to paying for exposure. This method of advertising often cost quite a bit.
The next form of advertising to emerge was Pay per click marketing. The idea was straightforward; advertisers would simply pay a fee every time a visitor clicked on their ad. This meant that if the ad had a good ratio of clicks the advertiser would make more money. Next came the question of positioning your ad in the search engines. In order to gain a superior position advertisers would have to bid higher than their competitors.
You need to be careful with pay per click advertising. This is because costs can soar and before you know it you are out of a lot of money. This is because ads that are in good positions will generate a lot of traffic, which does not always convert to sales. This will turn out to be very costly.
There are many things that can go wrong in a pay per click campaign, and you will have to be extra careful, especially if you are new to this form of marketing. it is not so easy. However you do not need to feel alone as there are many different marketing strategies to try out.
So consider your options and do not rely on one method of marketing. Remember the more methods you use the better chances you have of making a profitable business. - 16747
About the Author:
Brian Basch has been actively involved in the area of ppc management service for a long time and maintains a website about adwords ppc management where you can get answers to the rest of your questions.
