Give yourself a pat on the back! Everything seems set to go; choosing keywords, bidding, market analysis and even placing your ad in a favorable position. On top of this you have been able to take advantage of Google's tutorials and keyword research tools, to get your campaign off to a flying start. In fact it seems like you may not have to bother with it for the next 6 months. So what's next?
The bad news is that you are not yet done because the real work is yet to come. Tracking is critical to your campaign. You will need to do this for all your ads, to make sure they are performing to maximum capacity.
The first one is by tracking every detail of your ad. There is a great tracking system on Adwords itself. Just looking at your campaign will tell you which keyword is bringing in traffic and you can also set up the system to track sales conversions, if you have your own product or service. You can co-ordinate this with your website tools to track leads and sales.
You will need to be aware of this, as a failing Adword campaign will eat up your advertising budget. It will not only waste your money but will prevent you from concentrating on the ads that are pulling, and bring in worthless leads. After all you will still be paying money for your unproductive ad.
So what do you do with a failing ad? If you have positioned it correctly and it is being seen in the first 5-10 pages you might want to look at the keywords. It is a great temptation to use a popular keyword to draw in more traffic to the ad. This is based on the concept of supply and demand.
Unfortunately frequently searched keywords are not always targeted for your specific market. They are the keywords that searchers begin their search with but not necessarily the ones that will bring potential customers to your website.
You will want to have a good blend of keywords. general ones to bring in traffic and new leads and specialized ones to make sales.
Keeping a close watch on your Adwords campaign is the key to victory. In turn the success of your campaign will affect the continuous success of your business. So do not neglect the detailed monitoring of your campaign, so that you can guarantee the rising success of your business. - 16747
The bad news is that you are not yet done because the real work is yet to come. Tracking is critical to your campaign. You will need to do this for all your ads, to make sure they are performing to maximum capacity.
The first one is by tracking every detail of your ad. There is a great tracking system on Adwords itself. Just looking at your campaign will tell you which keyword is bringing in traffic and you can also set up the system to track sales conversions, if you have your own product or service. You can co-ordinate this with your website tools to track leads and sales.
You will need to be aware of this, as a failing Adword campaign will eat up your advertising budget. It will not only waste your money but will prevent you from concentrating on the ads that are pulling, and bring in worthless leads. After all you will still be paying money for your unproductive ad.
So what do you do with a failing ad? If you have positioned it correctly and it is being seen in the first 5-10 pages you might want to look at the keywords. It is a great temptation to use a popular keyword to draw in more traffic to the ad. This is based on the concept of supply and demand.
Unfortunately frequently searched keywords are not always targeted for your specific market. They are the keywords that searchers begin their search with but not necessarily the ones that will bring potential customers to your website.
You will want to have a good blend of keywords. general ones to bring in traffic and new leads and specialized ones to make sales.
Keeping a close watch on your Adwords campaign is the key to victory. In turn the success of your campaign will affect the continuous success of your business. So do not neglect the detailed monitoring of your campaign, so that you can guarantee the rising success of your business. - 16747
About the Author:
Brian Basch has been actively involved in the area of ppc management service for a long time and maintains a website about google adwords management that you should visit right now to learn how he can help you.
