Besides the free media way of getting traffic to your website, there is another very powerful way to get traffic and sales. That is through Pay Per Click (PPC). There are a few places you can conduct your PPC campaign with. We however choose to do with the biggest search engine- Google. This article will share with you 5 tips of advertising with Google.
PPC is a form of advertising within Google search engine and other websites that subscribe to Google advertisements. Your advert will appear on the side of natural search results on Google search engine, and it will appear in relevant websites when a user search for a particular keyword.
The cost of doing PPC is determined by you. You can set a limit to the amount you want to spend on advertising per day, e.g. $30/day.
Say the amount you pay for per click is $0.10, and the daily limit is $30 the maximum clicks you can get in a day is 300clicks. Assuming your conversion rate is 3%, everyday you will make 9 sale. And if the commission you get per sale is $30, every day you will earn $270 from one website.
This calculation is based on the assumption that you get the maximum number of clicks each day.
To score better results with your PPC advertisement, you need to take note of 5 points
Choose your Keywords carefully
You must select your keywords (search terms) for your Google advertisement. If your website is already ranked on the first page of natural search results, you probably do not have to waste anymore money on PPC. You might only want to consider using PPC on search terms that your website which you do not appear on the first page.
There are various tools you can use to determine which Keyword to use. You can go to www.google.com/keywords to search for other popular keywords to use, as well as the average search volume for each keyword. After you chose a few keywords you wish to use, compare it at www.google.com/trends to view which is a better keyword to be used.
Plan your PPC ads
- Headline
You must give readers a reason to click on your advertisement rather than competitors'. First of all, you need a headline that is able to capture reader's attention. Try different combination of headlines, if you find that the click through rate is not up to your expectation.
- Offer
The length of the advertisement is short, so you must focus on delivering the advantages of clicking on the advertisement rather than the advantages of your product. Try to include more advantages to them if possible.
Plan your PPC campaign
Plan how you are going to execute your PPC campaign, think the desired outcome you wish to have. Set a time frame to achieve the desired outcome you want. Have a backup plan if the PPC doesn't work for you.
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
You will also need to do your calculations like break even point, return on investment (ROI), Pay per action. These data will help you analyze your website and use for improvement on the subsequent article.
Set your Range
PPC is a paid advertising method, you need to set your limits for the advertising, and manage your costs. Keep your costs to a minimum while increasing the effectiveness of your advertisements to achieve your goal.
Step 1: Fight For The Best Spot
Your ad should appear in the first few pages of natural search results. You will probably get more serious people looking for solution when your ad appear in the2-4 position in the page if they are willing to click your ad, chances are that the traffic into your website will be more targeted.
Step 2: Analyze Your Stats
Make use of your website statistics to understand your crowd. Learn how they behave so you can target your marketing efforts to suit your target audiences.
Step 3: Be ruthless
For keywords that are not converting traffic or sales to you, do not hesitate to drop them. Use www.google.com/keywords to check the average searches. Or you can use www.google.com/trends to compare keywords. Since the number of words you can put into your PPC advertisement is very limited, you need to find the most effective keywords to use.
Step 4: Calculate
If you are using PPC to sell products, do not spent more than 10% of your average sales amount on advertising. The ROI will be too low. Assuming the conversion rate of your website is 3%, you need to direct 34 people to your website to make a sale. If your average sale is $100, spend not more than $10 on PPC. That will equate to $0.33 per click.
Monitor Results
It is important to constantly check your statistics to be informed about the costs incurred and the results generated to fine tune your advertisements and identify any underlying problems.
Review your campaigns regularly to increase your effectiveness of your campaigns while keeping costs to the minimum - 16747
PPC is a form of advertising within Google search engine and other websites that subscribe to Google advertisements. Your advert will appear on the side of natural search results on Google search engine, and it will appear in relevant websites when a user search for a particular keyword.
The cost of doing PPC is determined by you. You can set a limit to the amount you want to spend on advertising per day, e.g. $30/day.
Say the amount you pay for per click is $0.10, and the daily limit is $30 the maximum clicks you can get in a day is 300clicks. Assuming your conversion rate is 3%, everyday you will make 9 sale. And if the commission you get per sale is $30, every day you will earn $270 from one website.
This calculation is based on the assumption that you get the maximum number of clicks each day.
To score better results with your PPC advertisement, you need to take note of 5 points
Choose your Keywords carefully
You must select your keywords (search terms) for your Google advertisement. If your website is already ranked on the first page of natural search results, you probably do not have to waste anymore money on PPC. You might only want to consider using PPC on search terms that your website which you do not appear on the first page.
There are various tools you can use to determine which Keyword to use. You can go to www.google.com/keywords to search for other popular keywords to use, as well as the average search volume for each keyword. After you chose a few keywords you wish to use, compare it at www.google.com/trends to view which is a better keyword to be used.
Plan your PPC ads
- Headline
You must give readers a reason to click on your advertisement rather than competitors'. First of all, you need a headline that is able to capture reader's attention. Try different combination of headlines, if you find that the click through rate is not up to your expectation.
- Offer
The length of the advertisement is short, so you must focus on delivering the advantages of clicking on the advertisement rather than the advantages of your product. Try to include more advantages to them if possible.
Plan your PPC campaign
Plan how you are going to execute your PPC campaign, think the desired outcome you wish to have. Set a time frame to achieve the desired outcome you want. Have a backup plan if the PPC doesn't work for you.
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
You will also need to do your calculations like break even point, return on investment (ROI), Pay per action. These data will help you analyze your website and use for improvement on the subsequent article.
Set your Range
PPC is a paid advertising method, you need to set your limits for the advertising, and manage your costs. Keep your costs to a minimum while increasing the effectiveness of your advertisements to achieve your goal.
Step 1: Fight For The Best Spot
Your ad should appear in the first few pages of natural search results. You will probably get more serious people looking for solution when your ad appear in the2-4 position in the page if they are willing to click your ad, chances are that the traffic into your website will be more targeted.
Step 2: Analyze Your Stats
Make use of your website statistics to understand your crowd. Learn how they behave so you can target your marketing efforts to suit your target audiences.
Step 3: Be ruthless
For keywords that are not converting traffic or sales to you, do not hesitate to drop them. Use www.google.com/keywords to check the average searches. Or you can use www.google.com/trends to compare keywords. Since the number of words you can put into your PPC advertisement is very limited, you need to find the most effective keywords to use.
Step 4: Calculate
If you are using PPC to sell products, do not spent more than 10% of your average sales amount on advertising. The ROI will be too low. Assuming the conversion rate of your website is 3%, you need to direct 34 people to your website to make a sale. If your average sale is $100, spend not more than $10 on PPC. That will equate to $0.33 per click.
Monitor Results
It is important to constantly check your statistics to be informed about the costs incurred and the results generated to fine tune your advertisements and identify any underlying problems.
Review your campaigns regularly to increase your effectiveness of your campaigns while keeping costs to the minimum - 16747
About the Author:
MLM Absolute provides a liabrary of resources of resources for all MLMers, Internet & Network Marketers who wants to build success through the internet. To learn more about doing PPC advertising, go to MLMAbsolute, you will definitely not regret it.
