Branding Confused
This article is not about searing cattle with a hot iron on the Internet. Coincidentally, branding is probably the most misunderstood design tactic among website owners, entrepreneurs and even marketers. If you think branding means making your business into a household name or creating a good logo, company name and design; you're not right. It is true, making your business a household name takes a well branded company. And yes, your logo, business name and design can be part of your branding; however, neither one in and of itself really is branding.
So what is Branding?
To make things simple, branding is making your business image communicate preplanned characteristics. Meaning, giving evidence to your customer audience about who you are and what you stand for. If your company image attracts more sales for you business, you have a good brand, but if your business image repels your customers you have a bad brand.
Understanding the Importance of Branding
We often judge people by the clothes they wear, and the way they interact with us. Why should people judge your company differently. If you plan out your brand image first, you will have a lot better chance of displaying your brand image effectively. This way you can help encourage your website visitors in how they will act on your site.
Implementing your Brand to Your Web Presence
Because branding is about building trust with your customers, it is vital that you keep that trust. If you want your audience to believe that customer care is important to you, then customer care is a must for your company. The more consistent you are with your brand, the more your audience will believe you. The better they believe in the qualities of your business, the more likely they will purchase your products and services.
Branding is especially important on the web. There is a major disadvantage to not having human interaction with your audience, but this disadvantage can be neutralized with a well conceived and powerfully implemented brand image. - 16747
This article is not about searing cattle with a hot iron on the Internet. Coincidentally, branding is probably the most misunderstood design tactic among website owners, entrepreneurs and even marketers. If you think branding means making your business into a household name or creating a good logo, company name and design; you're not right. It is true, making your business a household name takes a well branded company. And yes, your logo, business name and design can be part of your branding; however, neither one in and of itself really is branding.
So what is Branding?
To make things simple, branding is making your business image communicate preplanned characteristics. Meaning, giving evidence to your customer audience about who you are and what you stand for. If your company image attracts more sales for you business, you have a good brand, but if your business image repels your customers you have a bad brand.
Understanding the Importance of Branding
We often judge people by the clothes they wear, and the way they interact with us. Why should people judge your company differently. If you plan out your brand image first, you will have a lot better chance of displaying your brand image effectively. This way you can help encourage your website visitors in how they will act on your site.
Implementing your Brand to Your Web Presence
Because branding is about building trust with your customers, it is vital that you keep that trust. If you want your audience to believe that customer care is important to you, then customer care is a must for your company. The more consistent you are with your brand, the more your audience will believe you. The better they believe in the qualities of your business, the more likely they will purchase your products and services.
Branding is especially important on the web. There is a major disadvantage to not having human interaction with your audience, but this disadvantage can be neutralized with a well conceived and powerfully implemented brand image. - 16747
About the Author:
Along with writing and speaking about Web and Brand Marketing, Matthew Henage also manages his utah web design company based in Provo, utah.
