Article marketing is not a new method of marketing. Business owners have used it in the offline world by advertising their businesses in newspapers and magazines since long before the internet. Business owners today use the power of article marketing to market their products, for search engine optimization, and to get back links to their web sites.
Keywords enable the author to target a particular audience, which in effect gets the attention of the people who are especially searching for, and interested in reading the type of information being offered.
Article marketing is in essence, a very cost-effective form of business advertising. The goal is to create an engaging, informative article on a relevant topic within your niche that is then published online for others to use freely.
Article marketing makes you able to reach a bigger audience than with other marketing methods, increases the traffic to your site, gets your site more back links, and improves your search engine rankings.
Articles that are written for the purpose of marketing businesses, are usually submitted to one or many of the article directories. The article directories are places where people who are looking for fresh content can find your articles, and publish them on their own sites, blogs etc.
In the end of your articles, you include your resource box (author bio), with information about your business and yourself. You also include a link to your website, so that interested readers can go to your site for more information. Those who want to use your articles on their sites must publish them in full with your information and links to your site.
The great thing is, that article marketing doesnt only benefit business owners, because it really serves a dual purpose. The publisher gets access to fresh free content, and at the same time the business owner gets free publicity, so it really is a win win situation for everybody. - 16747
Keywords enable the author to target a particular audience, which in effect gets the attention of the people who are especially searching for, and interested in reading the type of information being offered.
Article marketing is in essence, a very cost-effective form of business advertising. The goal is to create an engaging, informative article on a relevant topic within your niche that is then published online for others to use freely.
Article marketing makes you able to reach a bigger audience than with other marketing methods, increases the traffic to your site, gets your site more back links, and improves your search engine rankings.
Articles that are written for the purpose of marketing businesses, are usually submitted to one or many of the article directories. The article directories are places where people who are looking for fresh content can find your articles, and publish them on their own sites, blogs etc.
In the end of your articles, you include your resource box (author bio), with information about your business and yourself. You also include a link to your website, so that interested readers can go to your site for more information. Those who want to use your articles on their sites must publish them in full with your information and links to your site.
The great thing is, that article marketing doesnt only benefit business owners, because it really serves a dual purpose. The publisher gets access to fresh free content, and at the same time the business owner gets free publicity, so it really is a win win situation for everybody. - 16747
About the Author:
Kristin is an experienced Article Marketer. Article Marketing is not hard when you have the right tools. Let her show you the best resources for Article Writing and Article Marketing.
