The bottom line is that you absolutely have to market and advertise to have success in the online world. If I were to break it down, I would say that seventy to eighty percent of your time should be focused on these activities. The age old question is which is better, paid or free advertising?
Before we move forward and for the record, I don't believe free advertising exists. There is always a cost associated with advertising. It will either be cold hard cash paid upfront or your time. Neither of these is free and the reality is you need to determine what price are you willing to pay.
Now that you are clear that either way there is a cost involved you must decide how to proceed. Determining how much you time is worth or how much time you have to dedicate to your marketing efforts is the first place to start. Then you must determine your personal ability to carry out certain tasks as well.
Either way there are inherent advantages to any form of marketing you choose to do. The main key should be your marketing effectiveness. Are you getting the results you're looking for? Advertising without the desired goal of achieving profitable sales will leave you disgusted and eventually put you out of business.
Let's look at the upside when it comes to free advertising first. Free advertising gives you hands on experience and the necessary background to make more informed decisions when you decide to use paid methods. It also allows you to get a feel for the marketplace and become an expert in areas which drives up your perceived value in the online community as well.
When it comes to paid advertising you can definitely benefit there as well. The ability to consult with marketing companies that will run your campaigns will give you a broader view of the marketplace based on their experience. It also saves you a good amount of time which allows you to reap returns in other areas of your business too.
Now regardless which way you decide to go I recommend you set up tracking systems so you can test your results. Not knowing what's working and why it's working is one of the worst positions you can be in as a marketer. When you understand the source of your results you can make wiser decisions with both your time and money.
When all is said and done I suggest doing some research to find out which method is right for you. Trying out more than one method is fine but be careful not to become a jack of all trades and master of none. Try to become proficient and achieve results with one form of advertising before jumping to the next. Ultimately, this strategy will prove most beneficial to your long term success. - 16747
Before we move forward and for the record, I don't believe free advertising exists. There is always a cost associated with advertising. It will either be cold hard cash paid upfront or your time. Neither of these is free and the reality is you need to determine what price are you willing to pay.
Now that you are clear that either way there is a cost involved you must decide how to proceed. Determining how much you time is worth or how much time you have to dedicate to your marketing efforts is the first place to start. Then you must determine your personal ability to carry out certain tasks as well.
Either way there are inherent advantages to any form of marketing you choose to do. The main key should be your marketing effectiveness. Are you getting the results you're looking for? Advertising without the desired goal of achieving profitable sales will leave you disgusted and eventually put you out of business.
Let's look at the upside when it comes to free advertising first. Free advertising gives you hands on experience and the necessary background to make more informed decisions when you decide to use paid methods. It also allows you to get a feel for the marketplace and become an expert in areas which drives up your perceived value in the online community as well.
When it comes to paid advertising you can definitely benefit there as well. The ability to consult with marketing companies that will run your campaigns will give you a broader view of the marketplace based on their experience. It also saves you a good amount of time which allows you to reap returns in other areas of your business too.
Now regardless which way you decide to go I recommend you set up tracking systems so you can test your results. Not knowing what's working and why it's working is one of the worst positions you can be in as a marketer. When you understand the source of your results you can make wiser decisions with both your time and money.
When all is said and done I suggest doing some research to find out which method is right for you. Trying out more than one method is fine but be careful not to become a jack of all trades and master of none. Try to become proficient and achieve results with one form of advertising before jumping to the next. Ultimately, this strategy will prove most beneficial to your long term success. - 16747
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