With the incredible rapid growth that online video sharing and video search sites are realizing, more and more advertisers are pumping money into video advertising. According to the latest research, online video advertising revenues in the US are expected to reach $7.1 billion by 2012 which is a 72 percent compound annual growth rate for the next five years. In 2008, the projections are just shy of $1billion.
Since video sites have been realizing more and more traffic growth, they have had a unique opportunity to innovate and test various different online video ad formats. And the advertisers as well are more than happy to experiment as they are looking to these leaders to develop the most effective online video advertising formats. Traditionally, pre-roll, mid-roll, or post-roll ad formats (aka in-stream ads) have been favored by advertisers due to the availability of inventory and prominence of the advertisement itself.
Pre-Roll Video Ads: Pre roll advertisements start before the video begins and the viewer has to sit through the entire advertisement, if he does not want to rely on chances, rather wants to ensure that ha can watch every single second of the video from its beginning.
Post-roll Video Ads: In post-roll ads, just like pre-roll, a 15 or 30 sec clip is streamed at the end of a video itself. This is usually launched in conjunction with pre-roll as well as often times, the advertiser never gets their ad seen as users most often only watch part of the video.
Mid-Roll Video Ads: Again, like the other in-stream ads, mid-roll streams a short video clip within the video player itself, only with mid-stream, the ad gets played in the middle of the video almost like a normal TV commercial. This seems to be somewhat less offensive to users.
Some of the video sites have started experimenting with different formats like, in-player banners: In-player ads sometimes include relevant text or image advertisements in the space available in video player between the outer margin of the video and the inner margin of the video player.
The buzz in the past year has been with regard to a newer method of video ad delivery that attempts to match relevance by choosing video ads to run with only video that is similar in subject. This is known as contextual video advertising and it can take on a range of different formats with images or text being displayed within a portion of the video window, only being activated when clicked on.
One of the most popular version of contextual video advertising is that of what is known as the "overlay ad." In this format, relevant textual ads are scrolled or displayed across a small portion of the video screen (usually the bottom). Users in particular prefer this format as it is relatively unobtrusive.
These are some of the popular and in-use video formats at the present time. But the work is still going on for the development of the new video formats for the future and no real standard has been set. It will be quite interesting to see what the leaders in this space come up with next. - 16747
Since video sites have been realizing more and more traffic growth, they have had a unique opportunity to innovate and test various different online video ad formats. And the advertisers as well are more than happy to experiment as they are looking to these leaders to develop the most effective online video advertising formats. Traditionally, pre-roll, mid-roll, or post-roll ad formats (aka in-stream ads) have been favored by advertisers due to the availability of inventory and prominence of the advertisement itself.
Pre-Roll Video Ads: Pre roll advertisements start before the video begins and the viewer has to sit through the entire advertisement, if he does not want to rely on chances, rather wants to ensure that ha can watch every single second of the video from its beginning.
Post-roll Video Ads: In post-roll ads, just like pre-roll, a 15 or 30 sec clip is streamed at the end of a video itself. This is usually launched in conjunction with pre-roll as well as often times, the advertiser never gets their ad seen as users most often only watch part of the video.
Mid-Roll Video Ads: Again, like the other in-stream ads, mid-roll streams a short video clip within the video player itself, only with mid-stream, the ad gets played in the middle of the video almost like a normal TV commercial. This seems to be somewhat less offensive to users.
Some of the video sites have started experimenting with different formats like, in-player banners: In-player ads sometimes include relevant text or image advertisements in the space available in video player between the outer margin of the video and the inner margin of the video player.
The buzz in the past year has been with regard to a newer method of video ad delivery that attempts to match relevance by choosing video ads to run with only video that is similar in subject. This is known as contextual video advertising and it can take on a range of different formats with images or text being displayed within a portion of the video window, only being activated when clicked on.
One of the most popular version of contextual video advertising is that of what is known as the "overlay ad." In this format, relevant textual ads are scrolled or displayed across a small portion of the video screen (usually the bottom). Users in particular prefer this format as it is relatively unobtrusive.
These are some of the popular and in-use video formats at the present time. But the work is still going on for the development of the new video formats for the future and no real standard has been set. It will be quite interesting to see what the leaders in this space come up with next. - 16747
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