Many people are capable of doing their own web design now, but some of it is best left to professionals. For companies that are looking for a new website design, the results are often better when completed by professional web designers. This is especially true of logo design.
When hiring a professional to design a logo for your business, you need to be able to evaluate the end result to make sure it will suit your company. You can use the COFS system to help you determine whether the logo design is right for your business. The letters COFS stand for color, originality, font and size.
For color logos, make sure you use attention-getting colors. The three colors used most in advertising are red, white and blue. Those are usually a safe bet. Another option is to use a color that has something to do with the business, such as green for a lawn service.
Be sure, once your logo is finished, that you also check how it will look in black and white. It is possible that there will be times when you will need to add your logo to a black and white document and you want to be sure that it is going to look as crisp and clean as it does in color.
The lettering in the logo needs to be the right style to reflect the desired image for your company. Keep in mind that fancy, script fonts tend to give a more feminine image and boxy, square fonts present more of a masculine image. There are many specialty fonts available that will give a different feel to the logo.
The size of the logo is also important. Donat just look at it in one size when you are evaluating the design. You never know what you will want to use the logo for in the future. It needs to look good whether you are putting up a big sign in front of your business or having pens printed up to give to your customers.
The last thing to consider is originality. You donat want your logo to look so much like another companyas logo that your customers arenat sure what company it is for when they see it. You also donat want it to be so wild that it is overpowering, unless of course your company needs a very artistic image, such as an art gallery.
An easy way to remember the criteria for evaluating a logo is with the acronym COFS, which stands for color, originality, font and size. Keeping these guidelines in mind will help you select the right logo to represent your business. - 16747
When hiring a professional to design a logo for your business, you need to be able to evaluate the end result to make sure it will suit your company. You can use the COFS system to help you determine whether the logo design is right for your business. The letters COFS stand for color, originality, font and size.
For color logos, make sure you use attention-getting colors. The three colors used most in advertising are red, white and blue. Those are usually a safe bet. Another option is to use a color that has something to do with the business, such as green for a lawn service.
Be sure, once your logo is finished, that you also check how it will look in black and white. It is possible that there will be times when you will need to add your logo to a black and white document and you want to be sure that it is going to look as crisp and clean as it does in color.
The lettering in the logo needs to be the right style to reflect the desired image for your company. Keep in mind that fancy, script fonts tend to give a more feminine image and boxy, square fonts present more of a masculine image. There are many specialty fonts available that will give a different feel to the logo.
The size of the logo is also important. Donat just look at it in one size when you are evaluating the design. You never know what you will want to use the logo for in the future. It needs to look good whether you are putting up a big sign in front of your business or having pens printed up to give to your customers.
The last thing to consider is originality. You donat want your logo to look so much like another companyas logo that your customers arenat sure what company it is for when they see it. You also donat want it to be so wild that it is overpowering, unless of course your company needs a very artistic image, such as an art gallery.
An easy way to remember the criteria for evaluating a logo is with the acronym COFS, which stands for color, originality, font and size. Keeping these guidelines in mind will help you select the right logo to represent your business. - 16747
About the Author:
Stephen Grisham, Sr. is a Staff Writer for InfoServe Media, a small business website company that provides custom web design. Visit today, or call 1 (800) 838-2203 for a free quote.
