Wednesday, December 31, 2008

Use your clothes rails to build your business

By John Pardue

Planning Ahead for Retail Success Planning ahead is an essential part of running a successful retail store. You'll need to make sure you have a well-stocked store with all of the tools of the trade like clothes rails, display shelves, cash registers, and other crucial equipment. In addition to the physical aspects you'll be aiming to establish a successful retail business, and a well-trained sales staff and knowledge of your customer base. The greatest success in retail comes if you learn the ins and outs of your business. In order to be successful, you must be committed to learning, and you must have the drive and determination to accomplish your goals.

Retail success is the final product of going through all the basics and ensuring they are all working to project to your target customer. So you need to know your customer and what she wants. Then you have to display it using clothes rails and shelves to best project this image.

One great strategy for retailers is to buy as part of a group and use its power to get the best prices.Whatever you buy you can still use your skills to display to great effect on your clothes rails or mannequins. Customers can't be put of just because you bought something cheap.They are human ad will react just as well to a good display as a price.

You should get into the habit of keeping solid financial and stock performance records of all aspect of you business. After a certain of time you can then assess exactly how profitable you are.You know what it costs, what it sold for , the profit and the costs of running your shop for that period of time.No need for an accountant here. This rough and ready reckoning method will let you see easily how well you are doing.

Another important business strategy is to develop an image that sets you apart from other retailers. Though you may sell products that are similar to what other stores sell, you should come up with a fresh angle to draw customers to buy from you instead of from the competition. Your store name, a well-designed web page, and your products, pricing, original use of clothes rails and merchandising speak volumes about your business. Social marketing through business cards, special offers, advertising materials, great customer service, and online promotion are other important ways to get the word out about your products on your clothes rails.

For your end of season events, use your clothes rails and windows to show your best offers.As always it is about getting them into the shop first. Then we can set about showing them other things to buy.

Clothes rail on wheels allow you to move stock around your shop quickly or just to use as a special offer rail. They are not necessarily the prettiest of display units but are highly adaptable and fast.No merchandiser could do without one when they are building a new season's display.

As with all aspects of running a business, practice makes perfect. You will become much more fluent in using fittings to preset the image you want or to do that little bit better than your competitor. Having flexible wall units and clothes rails is going to make your work that much easier. - 16747

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