Urban Outfitters seems to be a popular name in retailing, but it wasn't until last week that I was introduced to Anthropologie. If you haven't heard, seen, or been in an Anthropologie store, you are missing an experience, I kid you not.
After returning from the store, I dug up some numbers that shocked me. Here's one that really left an impression: the average Anthropologie shopper spends 80 minutes in the store per trip. Eighty -- that's 1 hour, 20 minutes on each visit. Can you guess how much time the average shopper spends at other retailers? Fifteen minutes. That's an incredible figure that should describe a bit about the feel of the stores.
Anthropologie was formed to capitalize on patrons of the Urban Outfitters chain who outgrew UA's fashions. As such, the target customer for Anthropologie clothing is a 30 to 40'ish sophisticated woman with high disposable income. Not a bad niche to target!
Ask ten women what they think of Anthropologie and you'll likely get . . . one opinion! Almost unanimously, people love the store, but aren't crazy about the prices. Granted, they are high, but for good reason. Anthropologie is very selective and exclusive with their clothing lines, and just about everything you find in a store is limited edition. Heck, they even have a good number of one-of-a-kind items!
These items tend to fly off of the shelves, leaving oddball items here and there, but that leads to an opportunity for buyers: namely, sales racks. There are quite a few sale items if you're not averse hunting, which I'm sure is responsible in part for the average length of stay.
What impresses me the most about Anthropologie clothes is the distinctive styling. Their fashions include a lot of floral prints, laces, and velvets, but look classy and sophisticated at the same time. The feeling that I get is that it's a clothing line for beautiful women who don't want to reveal half of their bodies to look sexy. Touchdown, I'd say.
If you're really looking for a bargain, you can find discount Anthropologie clothing online - not through the Anthropologie store, but through other retailers. I can't imagine that these items are wholesale, and with the high turnover in clothing, I would doubt it's made up of last season's items either, but the price is attractive!
Bottom line: if you haven't yet shopped in an Anthropologie store, determine if there's one in the vicinity. It really is a great shopping experience. But beware of the prices! - 16747
After returning from the store, I dug up some numbers that shocked me. Here's one that really left an impression: the average Anthropologie shopper spends 80 minutes in the store per trip. Eighty -- that's 1 hour, 20 minutes on each visit. Can you guess how much time the average shopper spends at other retailers? Fifteen minutes. That's an incredible figure that should describe a bit about the feel of the stores.
Anthropologie was formed to capitalize on patrons of the Urban Outfitters chain who outgrew UA's fashions. As such, the target customer for Anthropologie clothing is a 30 to 40'ish sophisticated woman with high disposable income. Not a bad niche to target!
Ask ten women what they think of Anthropologie and you'll likely get . . . one opinion! Almost unanimously, people love the store, but aren't crazy about the prices. Granted, they are high, but for good reason. Anthropologie is very selective and exclusive with their clothing lines, and just about everything you find in a store is limited edition. Heck, they even have a good number of one-of-a-kind items!
These items tend to fly off of the shelves, leaving oddball items here and there, but that leads to an opportunity for buyers: namely, sales racks. There are quite a few sale items if you're not averse hunting, which I'm sure is responsible in part for the average length of stay.
What impresses me the most about Anthropologie clothes is the distinctive styling. Their fashions include a lot of floral prints, laces, and velvets, but look classy and sophisticated at the same time. The feeling that I get is that it's a clothing line for beautiful women who don't want to reveal half of their bodies to look sexy. Touchdown, I'd say.
If you're really looking for a bargain, you can find discount Anthropologie clothing online - not through the Anthropologie store, but through other retailers. I can't imagine that these items are wholesale, and with the high turnover in clothing, I would doubt it's made up of last season's items either, but the price is attractive!
Bottom line: if you haven't yet shopped in an Anthropologie store, determine if there's one in the vicinity. It really is a great shopping experience. But beware of the prices! - 16747
About the Author:
To help other clothing enthusiasts find designer clothing and accessories at wholesale prices, Smruti runs wholesale pricing web sites for two of her favorite brands, discount Gucci bags and Anthropologie clothing. Visit today to find a huge selection of designer items at rock-bottom prices.
