Friday, December 26, 2008

Go Green By Giving Eco Friendly Promotional Mugs

By Alexander Calvin

Non-biodegradable promotional mugs are a moral dilemma for a company that cares about the earth. By using eco-friendly promotional mugs, your company has an added benefit of showing customers that you are aware of the problems posed by non-biodegradable materials and are taking steps towards the betterment of the environment. Hence such mugs not only provide an exposure to your brand, but also raise their value in the market.

Plastic has long been in common use when producing promotional products like mugs. Plastic is relatively inexpensive and very versatile for large production runs. But when we consider that every piece of plastic on earth that ever was made is still with us, then it is only prudent for organizations to begin using recycled plastic for such gifts. There is now a wide range of products which use recycled plastics.

Considering the increasing pollution causing global warming and melting of polar ice caps, everyone is trying to do their bit for the improvement of these devastating situations. Recycling indirectly promotes less production of non- degradable substances. One must also realize that production of these plastics involves the usage of fossil fuels which are rapidly depleting. To cater to such problems cropping up in the world, major companies have resorted to the use of recycled plastic promotional mugs.

Major NGOs are doing their bit by spreading the word all around the world about the production of these recycled products in the markets. Responsible designing companies have also brought a wide range of beautiful eco-friendly promotional mugs to the markets, hence decreasing the production and sale of new plastic products. These days, there are a number of processes to recycle plastics. One of the most useful to produce recycled plastic of the desired colour is a process which distinguishes colours before recycling the goods; this avoids the production of black coloured plastic due to the mixing of various colours. The method separates out plastics on the basis of colour and the final recycled plastic is not of an unwanted brownish black shade but the desired colour.

Because of the wide assortment of recycled products available, companies are indeed well served to try to use eco-friendly promotional items for their marketing projects. Additionally, by using such eco-friendly logo mugs in their own offices, they create awareness amongst their staff. - 16747

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