Tuesday, November 25, 2008

Is it Possible to Have a Cheap Pay Per Click Campaign?

By James Nissen

It is possible to find an affordable pay per click campaign that works, but it is going to be difficult. If your goal is to start a great pay per click campaign but not spend a lot of your budget on it, you can follow these tips to achieve your goal. Pay per click is important because it is going to allow a small or new business to get on the first page of the search engine results without waiting a long time. When your business grows in size, you can stop your pay per click campaign, but in the meantime you are going to want to have this to help your business to grow.

The biggest tip for getting an inexpensive pay per click campaign is to use odd keywords. If your business is a clothing store specializing in women's clothing, you probably don't want to purchase the keyword "women's clothing" because it is going to break your budget. There are other, less used keywords that are still going to bring in traffic, but cost less. For example, you could use "designer t-shirts" or "women's trousers".

You may want to consider going all out and starting a pay per click campaign for a short time. You are going to start an all out pay per click war, using all of your resources to campaign for 2 to 4 weeks. During this time don't do any other advertising things besides pay per click -focus your attention on getting new customers to learn about your website. Sure, this can cost just as much as a longer campaign, but the effects are going to add up and compound so in time your business is going to grow exponentially.

When you are doing a blitz attack, make sure that you are ready for the influx of customers and that your website is ready, because once you get started it is really going to go by quickly. You don't want to have your pay per click links going to a websites that is under construction, which will result in you spending a lot of money and not getting anything.

The final tip for getting a cheap pay per click service is to take advantage of common misspellings. You already know that a lot of people misspell common words, so if you choose some misspelled words as your keywords, you may get a better price.

Although it's more difficult if you are on a budget, using pay per click for your Internet advertising is definitely possible. In fact, it's probably the best way for a small company to get their first customers from a search engine results page. - 16747

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