Many marketers overlook the art of pre-selling before they ask for the business. This small step is critically important in making sure the person has a need for what you want before you make an offer.
One aspect of pre-selling is actually selling yourself before you sell your product. By doing this, you help your customer feel good about you and become emotionally bonded with you on some level.
You can also build anticipation and frenzied excitement through pre-selling as well. Imagine if someone told you they just received a check in the mail simply for living in the town that you live in and left it at that. Instinctively you would want to know all the details of how to get your check and would eagerly anticipate the rest of the story.
That's why giving a strong benefit statement is so important. This will instantly get your prospects attention and having them eating out of the palm of your hand as they wait for the next step, the solution to their problem.
This process is not just about revealing you product a little bit at a time. You can reveal an entire e-book or video series to gain loyalty and trust between your prospects as well.
You can pre-sell by including a snippet or two from your e-book and mentioning it as a viable solution to driving massive targeted traffic to your website. If people get good advice from your newsletter, they will perceive you as an expert and naturally be more curious.
The bottom line, it's about building up the value of your product or service before you ask for the sale. When you do ask for the sale, make sure you're helping people solve their problems and you'll be in business for many years to come. - 16747
One aspect of pre-selling is actually selling yourself before you sell your product. By doing this, you help your customer feel good about you and become emotionally bonded with you on some level.
You can also build anticipation and frenzied excitement through pre-selling as well. Imagine if someone told you they just received a check in the mail simply for living in the town that you live in and left it at that. Instinctively you would want to know all the details of how to get your check and would eagerly anticipate the rest of the story.
That's why giving a strong benefit statement is so important. This will instantly get your prospects attention and having them eating out of the palm of your hand as they wait for the next step, the solution to their problem.
This process is not just about revealing you product a little bit at a time. You can reveal an entire e-book or video series to gain loyalty and trust between your prospects as well.
You can pre-sell by including a snippet or two from your e-book and mentioning it as a viable solution to driving massive targeted traffic to your website. If people get good advice from your newsletter, they will perceive you as an expert and naturally be more curious.
The bottom line, it's about building up the value of your product or service before you ask for the sale. When you do ask for the sale, make sure you're helping people solve their problems and you'll be in business for many years to come. - 16747
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