Monday, November 24, 2008

Has All the Money Drained Out Of Banner Advertisement Campaigns

By Kylon Trower

The best way to get customers to your website is good marketing and promotion methods. This allows your customers to see first hand the high quality and good content on your website.

Banner advertisements are still an excellent way to promote traffic to your website. When banner ads are done creatively with clear message content this ensures money flowing to your site because you have done it correctly.

The traffic from Visitors from other websites is one of the phenomenon's that is created when you use banner ads. The monthly cost you will pay to high traffic sites, usually always gives you a return on your investment, to post your banner ads.

Banner ads drive visitor traffic to your website from others sites consistently. High traffic sites have costly fees to use their websites while posting your banner ads, but it can pay off handsomely. Using SEO techniques in the beginning to get search engine results can be timely and produce less revenue initially; banner advertisements can help solve this problem.

There are free banner exchanges for you to use, rather than paying to advertise on someone else's site. Let's look at the pros and cons of banner advertising methods:

Free Banner Exchanges

You and others exchange each other's banners. They get your banner on their site and your get their banner on your site. Now this option is free. There are at least two significant obstacles you'll face. One problem your site will be extremely cluttered, especially if you want your banner on a large number of sites.

When you are optimizing your profit margins and using an affiliate website, your clicks maybe going to the exchange link, instead of your affiliate link being clicked. While you are continuously potentially driving traffic to the exchange
link.

These are sites that gather lots of banners to become directory or portal sites without any real content. These sites are potentially negative for your website and You unwittingly will be giving them potential traffic.

Paid Banner Ads

Paid banner ads cost you money upfront, but if chosen properly this method works well. Two things are important you are looking to get the traffic you were told you would get, secondly you want the visitors to be able to access your banner ad with ease, and this is done with an eye to strategy placement.

You want to avoid sites that have too many banner ads on your same page. Competitor links should not be on your same page.

Just some tips to help ensure good banner ads will work in your favor for high potential traffic to your site. - 16747

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