When you are creating ads for your Google Adwords campaign you will need to build them carefully around the right keywords. This seems like commonsense and many marketers have perfected this art. They do the proper research to find the best keywords.
Pay per click advertising campaigns have other factors apart from keywords that will make them successful. Something that should be kept in mind is the fact that searchers have very short attention spans. They will not usually look beyond the first 5-10 search result pages.
In order to be seen an ad must be positioned within the first 5-10 pages of the search results. How can you do this? By paying more money.
If you have figured out Google Adwords this section may be repetitive. However if you are new to this method of marketing this is important to know. Adwords can be thought of as a large auction. There are many people bidding on frequently searched keywords, but few on little known ones.
This means that you are not the only one using a certain keyword. So how will the search engine decide on ad positioning? Adwords works on a pay per click basis. Although the price is usually small it can accumulate. The advertisers who bid the most money on a keyword will have their ad placed higher in the search engine results. This benefits the search engine, as they get paid per click, despite the fact that the ad may not produce sales. Of course search engines like these high paying ads and put them in positions were they would get read more.
All this keyword research takes time. It will necessitate some experimentation and you may suffer some losses as you try to find the ideal keyword. Bear in mind the average click to sales ratio is often around 10%. This means that there will be a fair amount of wasted clicks. Your budget and the actual cost of your product should be assessed, before you start to bid on keywords.
Nobody can deny the importance of keyword research but it is good to know that bidding is also significant. If you do not make sure your ad is in a good position you will not attract enough traffic to your ad, let alone sales. So make sure you fully comprehend the bidding process so that you can build a profitable campaign.
Remember these points when you are creating an Adwords campaign. After all what is the point of diligently creating a winning ad that is not even being seen? It will just be a wasted campaign. - 16747
Pay per click advertising campaigns have other factors apart from keywords that will make them successful. Something that should be kept in mind is the fact that searchers have very short attention spans. They will not usually look beyond the first 5-10 search result pages.
In order to be seen an ad must be positioned within the first 5-10 pages of the search results. How can you do this? By paying more money.
If you have figured out Google Adwords this section may be repetitive. However if you are new to this method of marketing this is important to know. Adwords can be thought of as a large auction. There are many people bidding on frequently searched keywords, but few on little known ones.
This means that you are not the only one using a certain keyword. So how will the search engine decide on ad positioning? Adwords works on a pay per click basis. Although the price is usually small it can accumulate. The advertisers who bid the most money on a keyword will have their ad placed higher in the search engine results. This benefits the search engine, as they get paid per click, despite the fact that the ad may not produce sales. Of course search engines like these high paying ads and put them in positions were they would get read more.
All this keyword research takes time. It will necessitate some experimentation and you may suffer some losses as you try to find the ideal keyword. Bear in mind the average click to sales ratio is often around 10%. This means that there will be a fair amount of wasted clicks. Your budget and the actual cost of your product should be assessed, before you start to bid on keywords.
Nobody can deny the importance of keyword research but it is good to know that bidding is also significant. If you do not make sure your ad is in a good position you will not attract enough traffic to your ad, let alone sales. So make sure you fully comprehend the bidding process so that you can build a profitable campaign.
Remember these points when you are creating an Adwords campaign. After all what is the point of diligently creating a winning ad that is not even being seen? It will just be a wasted campaign. - 16747
About the Author:
For over four years, Brian Basch has been mastering the ppc search engines. He is an adwords expert and his expertise has significantly increased profits of numerous ppc campaigns. If you need some adwords management hire him!
