If you are looking to get the public's attention and gain greater exposure for your business, you'll find that you'll have a much easier time getting your content noticed using a personal URL. A personal URL (or PURL) is a URL which you can send to a client with their name included in the URL itself. PURLs offer a number of advantages to you and your business.
When you use PURLS in conjunction with direct marketing software, you'll have a much more positive reception from prospects. The personal touch offered by a PURL will make a good impression of your business on the prospective client. There are a lot of opportunities open to you in personalized direct mail, but you need to stand out from your competition and leave your prospects with the perception that you are speaking to them personally.
With PURLs, you will find that you can easily customize content for each client, if you should so choose. With this in mind, you will be able to both target your clients, and learn more about their needs. This make for a significantly more powerful experience for your customer, and one where they will remember you and what you provide.
When you are looking at personalized URLs, you will soon see that you are seeing a strong increase in response rates. When people see their name embedded in a URL that has been set up just for them, you will find that they are much more inclined to click the link and to see what you have to say. You can use this information to learn more about them and what they need.
When you are looking at PURLs, particularly as they mix with a personal direct mail campaign, you will find that it also makes it much easier to monitor your customers. What are they doing with their accounts, and what can you do to make sure that they stay interested? Your ability to provide personal content is a huge draw.
Use your PURLs to make sure that your experience are getting the treatment that they need. When customers need to deal with an impersonal landing page, they feel like one face in a hundred, but when they have their own, complete with VIP treatment and personalized content, you will find that you will get a great response. Use audio to make sure that your clients connect with you, and to speak with them directly.
Before signing on with a company which provides personalized URL services, look for providers which offer a flat rate rather than one which charges per PURL. This will give you the flexibility to expand your personalized URL campaign as your needs warrant it.
Look into your options and consider all of the revenue which using a PURL based campaign could bring your business. This is a marketing tool you don't want to ignore! - 16747
When you use PURLS in conjunction with direct marketing software, you'll have a much more positive reception from prospects. The personal touch offered by a PURL will make a good impression of your business on the prospective client. There are a lot of opportunities open to you in personalized direct mail, but you need to stand out from your competition and leave your prospects with the perception that you are speaking to them personally.
With PURLs, you will find that you can easily customize content for each client, if you should so choose. With this in mind, you will be able to both target your clients, and learn more about their needs. This make for a significantly more powerful experience for your customer, and one where they will remember you and what you provide.
When you are looking at personalized URLs, you will soon see that you are seeing a strong increase in response rates. When people see their name embedded in a URL that has been set up just for them, you will find that they are much more inclined to click the link and to see what you have to say. You can use this information to learn more about them and what they need.
When you are looking at PURLs, particularly as they mix with a personal direct mail campaign, you will find that it also makes it much easier to monitor your customers. What are they doing with their accounts, and what can you do to make sure that they stay interested? Your ability to provide personal content is a huge draw.
Use your PURLs to make sure that your experience are getting the treatment that they need. When customers need to deal with an impersonal landing page, they feel like one face in a hundred, but when they have their own, complete with VIP treatment and personalized content, you will find that you will get a great response. Use audio to make sure that your clients connect with you, and to speak with them directly.
Before signing on with a company which provides personalized URL services, look for providers which offer a flat rate rather than one which charges per PURL. This will give you the flexibility to expand your personalized URL campaign as your needs warrant it.
Look into your options and consider all of the revenue which using a PURL based campaign could bring your business. This is a marketing tool you don't want to ignore! - 16747
About the Author:
Jim Rogers - PURLs are used to increase response rates and get the attention of the recipient. This advanced Personalized URLs software is doubling and even tripling response rates on postcards and email.
